Glocalization (or glocalization) is a combination of globalization and localization. Glocal refers to any individual, group, organization, or community that thinks globally and acts locally.
Glocalization is a means of combining the idea of globalization with pertinent local business issues.
The term glocalization is used in the business world. Glocalization developed is from Japanese business practices. Glocalization comes from the Japanese word “dochakuka”: global localization. Dochakuka means adapting farming techniques to existing local conditions. Over time dochakuka evolved into a marketing strategy when Japanese businessmen used it in the 1980s as globalization and environmentalism began to take off. The emerging global market and market practices began to merge with local-regional-national-global business issues in terms of environmental research and local management.